They go by many different names and often go out of their way to avoid the “club” label altogether. But post-recession realities have combined with the transition to Millennials and the undeniable influence of Topgolf to spawn a host of new concepts that are redefining the industry. There is no clubhouse; instead, there’s a “base…
Young culinarians can thrive in club kitchens when training and mentoring allows them to develop their skills and competencies. Millennials—the generation born between 1980 and 1996—get a bad rap. They’re said to feel entitled and be narcissistic and addicted to social media. They job-hop. They lack engagement. They always ask why. The thing is, millennials…
The Club Managers Association of America worked in conjunction with the Center for Generational Kinetics and The Club Foundation to develop the research, with a special focus on Millennials. According to the report, 41% of Millennials say that personal recommendations are most important when considering a club membership, and that same group is twice as likely to seek child-centered club activities.
A report by Bloomberg highlights Select, Magnises, and Founders Card, rising club programs that have found popularity among diverse millennials. The clubs, which operate primarily in America’s biggest cities and offer perks similar to those of rewards credit cards, eschew the clubhouse and rely on relationships with local businesses to host events.
Using fresh, quality ingredients can take your menu to the next level, but can also be costly. How can you plan your menus to get the most produce for less?
The year counted 24.1 million players in the U.S., after two years at 24.7 million. But positive signs can be found, according to the National Golf Foundation, in strength among committed golfers, beginning golfers and those interested in taking up the game. Attrition in the overall number continues to be confined mainly to those “who never really got into the game,” the organization says.
The PGA Tour says it has seen a 43% increase in website traffic from millennials year over year, and that 6.5 million millennials played 100 million rounds of golf in 2015, making up 28% of all golfers. The PGA Tour partially attributes these increases to digital efforts, including Snapchat live stories at several PGA Tour events, and SkratchTV, an Internet-only golf network.
Management at golf courses and clubs are balancing the needs and wants of current members with the necessity of bringing new members, particularly Millennials, on board, by relaxing dress codes to a degree, allowing music played at a reasonable volume, and even encouraging a “rowdier” atmosphere during tournaments.
A report by Crain’s Detroit Business details methods golf courses use to get millennials on the green, from allowing music to be played from golf carts to shortening courses and creating social media-based incentives.
The study found that one of out of every four golfers is a millennial, and that there are 12 million non-golfers among the generation that are “very or somewhat interested” in playing golf now. The entire report will be available to NGF members later this summer.
Millennials favor fresh, prepared and convenient foods, influencing how food is served and sold for the future. Savvy retailers know Millennials are a force to be reckoned with according to The Gourmet Retailer. The Hartman Group explains the Millennials are more spontaneous and adventurous when it comes to food and drink than previous generations. They are…
The club world continues to adapt and change to address the expectations of new member demographics, while keeping in balance the traditions that have defined success with existing, tenured members.