If a club needs new members, it should be approached like any other business marketing plan. Figure out how many new members you want and where they are, and employ strategies to get them.

Unless you have a plan that is followed up with a budget, you don’t have a plan—you have a prayer, and it is one that is rarely answered.

Both Woodholme Country Club in Pikesville, Md. and its members found the club’s inaugural “Member Week,” launched last summer, to be a solid promotion, as the club offered three-course, prix fixe dinner menus that each highlighted a different part of the club’s operation. “Every year, Baltimore hosts a ‘Restaurant Week’ where participating restaurants provide fixed-price,…