Hitting the Moving Targets


As club membership diversifies and club activities continue to expand, club communication strategies must also widen to cover all informational outlets and preferences. Addison Reserve CC’s new website (pictured) was designed with simplicity in mind, emphasizing easy navigation between pages and video vignettes, including a video overview of the property on the home page.   […]

Tour Club Launches New Family Membership

By | December 22, 2010

  Following a successful corporate membership launch in February, Golf Club Holdings, LLC and the PGA Tour have announced the Tour Club’s family membership. The membership provides golf enthusiasts with access to championship courses nationwide as well as a growing portfolio of luxury vacation homes located in previously inaccessible golf-centric experiences.   The Tour Club […]

San Diego Company Invests in Terranea Resort

By | October 27, 2010

  JC Resorts, a San Diego hospitality firm that owns the Rancho Bernardo Inn, has invested millions to become an equity partner in a financially troubled, prime oceanfront $480 million resort that opened a little more than a year ago in the Los Angeles area, reports the San Diego Union-Tribune.   While the terms of […]

The First Tee of Greater Sacramento Hires Morton Golf To Manage William Land GC

By | October 18, 2010

  The First Tee of Greater Sacramento (TFTGS) is fashioning its own future success with the announcement of its new partnership with Morton Golf, LLC. Under the new agreement, Morton Golf will be asked to manage the day to day activities and operations at the William Land Golf Course, Sacramento, Calif., as well as direct […]

12 Edwin Watts Golf Shops Open Inside of Sears Stores

By | September 29, 2010

Edwin Watts Golf Shops, LLC, Fort Walton Beach, Fla., recently announced that the “store-within-a-store” retail program with Sears Holdings is now complete, as 12 Edwin Watts Golf Shops have opened inside of Sears stores in key markets across the country. The opening of the Edwin Watts Golf Shop located inside the Sears at Pembroke Lakes […]