The Skyline Club and Oak Pointe CC have sustained membership levels through concerted efforts to show how face-to-face networking still has value, even in the age of LinkedIn, Facebook and Twitter.
How Club Chefs Use Social Media
Taking to platforms like Facebook and Instagram is helping culinarians market themselves, and their clubs. Food photography dominates digital feeds—from a perfectly composed amuse-bouche, to a panorama of new grills, to a beautiful wine dinner on the course. Ditto for culinary blogs, recipes and videos that are being shared, “liked” and linked. If the content…
Revival of Private Dining Clubs in Baltimore Highlighted
Eased dress codes and lower dues are attracting younger members to the Engineers Club of Baltimore and the Center Club, both of which have made major invesments over the last five years to revamp aging facilities while still maintaining the appeal of exclusivity.
Finding—and Keeping—Tomorrow’s Members
Tapping fully into available technology and using tried-and-true methods to do a better job of tooting your club’s horn are two keys to getting beyond what’s to be gained (or not) from traditional membership marketing methods.
Digital Discussions
Digital Discussions Chad Chadwell, General Manager and COO, Crestmont Country Club, West Orange, N.J., posed this question to the group: “Member retention and recruitment are at the top of my list as a new General Manager. I was hoping some of you might share strategies that you’ve had success with in the past. Specifically, what…
Digital Discussions
Additional Photos: “Design & Renovation Insights Workshops,” “Making Mirabel a Place of Distinction,” “A Place to Call Their Own,” “Delighting in the Details,” Extended Q&A: Chef James Kremer (“Enjoying the View,” ) Floor Plans and Renderings: “Delighting in the Details,” Menus: “Rising Again,” Recipes: Skuna Bay Salmon and Tomato Salad DiscussionsAshley McDonner, Banquet and…
Digital Discussions
Extended Q&A: Wayne Phillips (“Locally Grown,”) Recipe: Seabass Over Pancetta and Spinach Risotto (“Charting an Exciting New Course,”) Additional Photos: “Putting The Prairie Club on the Map,” pg. 14; “Form Follows Function,” pg. 20; “Better by Half,” pg; “Feast Your Eyes,” pg. 33; “Locally Grown,” Sidebar: Food safety tips (“Feast Your Eyes,” pg. 33) Floor…
ONLINE EXTRAS
More Photos: Fitness centers at Worthington Hills CC, Bellevue Club, Pleasant Valley CC and Bent Tree CC (“The Right Fit,” pg. 21); Porter’s Pub at Bowes Creek CC (“A Pub Above,” pg. 26); Greenhorn Creek Resort’s golf course and grounds (“Land of Plenty,” pg. 28); Chef John Zeggert’s pumpkin carvings (“Carving a Special Niche,” pg.…
Digital Discussions
Darcy Bodiker, Catering Manager at Bonita Bay Club in Bonita Springs, Fla., posed this question to the group: Most of our members are retired and over the age of 60. I’m trying to come up with some great events/entertainment for next season and wanted to know: What were your most favorable events recently? “We ran…
Social Studies
Online platforms like Facebook, Twitter and LinkedIn can enhance your marketing cache.
My New Year’s Resolutions
This year, I came up with three new resolutions—a reasonable and manageable number, in my opinion—that I would like to achieve.
MembersFirst Launches LinkedIn Groups
Wayland, Mass.-based MembersFirst®, Inc., a website development, design, and internet marketing company for member-based, lifestyle-driven private clubs, announced the launch of two new industry groups on LinkedIn. The Private Club Executives group was developed exclusively for club leaders such as General Managers, COO’s and other executives in the club industry. The Private Club Membership Directors…