Laura Herman, Pastry Chef of Conway Farms Golf Club in Lake Forest, Ill., recently discussed her efforts to invigorate sweets with this season’s produce and her plans to continue to grow with the club. In the latest episode of the Club Cents podcast by VGM Club, Laura Herman, Pastry Chef of Conway Farms Golf Club…
Sweet Success: How to Sell Club Desserts
Club pastry chefs are infusing dessert menus with creative dishes and delicious descriptions. From sugary custards to chocolatey cakes, club dessert menus are a place of sweet joy. They are also often a club’s last chance to “wow” members and guests after a satisfying meal. “Dessert isn’t a must-have for most people,” says Laura Herman,…