At least 1,500 tennis facilities around the U.S. are expected to participate in Play Tennis Month, with a goal of burning a combined 10 million calories on the tennis court. To support the initiative, tennis providers can register their location as a participating site, so consumers can find nearby locations and programs. Tennis industry partners are working…

At the 10th Annual Tennis Industry Association Tennis Forum, held August 28, it was reported that total U.S. tennis participation grew 0.6% from 2015 to 2016, with a 7.2% increase in youth tennis players and a 16.7% increase in Cardio Tennis players. But millennials remain an elusive group, as they are “less active, addicted to…

According to the Physical Activity Council’s report, cardio tennis play ranked No. 1 in year-over-year growth, increasing to more than 2.12 million participants. Youth tennis also saw an increase in 2016, with 7.2% growth, driven primarily by the youngest players, ages 6 to 12. Among the bright spots in the most recent annual tennis participation…

Industry leaders at the 2016 State of the Tennis Industry Forum in Miami discussed “future thinking” initiatives to attract more players, which will include testing a short-court version of tennis called POP Tennis, and opening a 100-court, 63-acre USTA National Campus complex at Lake Nona in Orlando.

POP Tennis on 36- and 60-foot tennis courts is played the same way as on a full-size 78-foot court, except players only get one serve, which is underhand. All other rules and scoring are the same, as well as the strokes, footwork and strategies.

Despite a slight decline in the “core player” category, the latest research shows 1% growth overall, with another 14 million Americans showing an interest in playing. And youth play showed stronger-than-average growth.

The TIA Business Directory is designed to help quickly locate products, services, and information that tennis industry professionals and tennis players seek, listing more than 10,000 industry businesses.

The program seeks to have tennis providers and facilities offer a free introductory session, lesson, clinic or other event to help draw players into the sport. Facilities that sign up will receive free customizable marketing material to promote the campaign.