From Hilton Head Island, S.C. and Naples, Fla., to the Bay Area of California and Albuquerque, N.M., clubs are putting a fresh face on their properties to meet the needs of today’s members. Work ranges from a pond renovation to complete overhaul of the course and practice facility.
Potential synergies that include arranging hotel-room stays, rehearsal dinners and jointly promoting the area as a preferred wedding location have sparked the Oak Brook (Ill.) Swim & Tennis Club to explore a cooperative partnership with The Drake hotel. “We’d be happy to refer those guests we can’t accommodate [to the club],” said the hotel’s owner.
A $3 million project is credited with helping the Pleasant Valley, Iowa club “turn back the clock” for its Charles Alison course to once again evoke a time when it hosted Western Opens and provided “grief” for golfing great Sam Snead.
The work on the 94-year-old course between July and Halloween will include redirection of one fairway away from a bordering street that has seen an increase in traffic, to address growing safety concerns.