In September, the golf equipment maker will release a 10-minute film showing the rapper, who plays 300 rounds a year, being fit for clubs and using them on the course, as part of its efforts to capitalize on Nike’s exit from the market by making golf “a little more cool and a little less country club.”
Nine-Hole Golf Course to Be Set Up at San Diego Padres’ Petco Park
Through a special three-day promotion sponsored by the major-league baseball team and Callaway Golf, those securing tee times through online sales will be able to play a course that will include dugout and bullpen putting areas and shots from upper-deck tees to “greens” set up on the field below.