After more than 1,000 members of the Richmond, Va. club attended the complex’s grand opening in September, the new Fitness Center saw a 56 percent increase in visits and programs in the new Pilates Center drew 35 percent participation. The popularity of a new fast-casual café and Youth Lounge are also contributing to what General…
Same Space, New Face: An Inside View of The Milbrook Club’s New Look
A sharp new look, inside and out, is helping The Milbrook Club stand out in the crowded and competitive Greenwich, Conn. market. If Frank Sinatra had wanted to immortalize a club market where “if you make it there, you make it anywhere,” he might have sung about “Greenwich, Greenwich” instead of “New York, New York.”…
Make the Most of Multipurpose Space
Finding innovative ways to make the most of out-of-the-way, inconvenient and run-of-the-mill space can help keep members and guests engaged and entertained.
Straying from the Stereotype
When the Claremont Club-renowned for its tennis programs-reassessed member’s needs, it learned fitness was more than a trend. For this property and its community, health and wellness are now a way of life.