Some from outside the club industry might not understand the urgency that was felt to expend so much energy on getting a golf course playable or a clubhouse functional after such catastrophic events. But to those closer to the business, the efforts spoke to why clubs are vital pieces of social fabric.
What all clubs can learn about risk management and disaster recovery from the floods, hurricanes and wildfires that disrupted many properties in 2017.
Four years after a flood of the Souris River destroyed the property, the club has been rebuilt on a new site, including an 18-hole course with practice facility and practice area, a clubhouse with a restaurant, conference room, and locker facilities, and an outdoor pool.
Flooding in fall 2013 in Aurora, Colo., left up to eight feet of water on the golf course for three-and-a-half weeks, but the property has re-opened to the public after months of recuperating.
Even a property that still calls itself a golf club, and sees itself that way, needs to recognize the long-range strategic importance of staying competitive with other amenities.