The latest wave of group fitness programs is responding to member demands by providing exciting, efficient and functional classes.

Space constraints haven’t held Hound Ears Club back from finding ways to provide creative and effective fitness solutions.

BallenIsles CC’s $26 million, state-of-the-art Sports Complex now stands as its new permanment monument to a commitment to healthy member lifestyles.

I must admit right up front that this column will likely resonate most with clubs “up north,” as they gear up for the much-anticipated return of warmer temperatures. Days are getting longer. Golf is back on television. The Masters Tournament is right around the corner. More importantly, golfers living above the Mason-Dixon line are itching…

Pools shouldn’t be hidden with shame in out-of-the-way corners of a property. Done right, they can become exciting new gathering points.

Summing It Up •Good traffic control is critical to smooth pool operations—and it starts at the membership office, not the pool gate. •Recognize how members and guests will have different reasons for using the pool, which requires a varied pool schedule. •Foodservice in pool settings requires special care and attention to service details. When the…

Summing It Up • Precisely targeted, one-on-one marketing to past members and the surrounding residential and business communities can help communicate that a property has been restored and revitalized. • Emphasize particular facilities and amenities, to target prospects such as families or empty nesters. • Updated and modernized Web sites can attract new members as…