The White Paper, titled “Getting Up To Par With Social Media At Your Golf Course,” provides an overview of platforms such as Facebook, Instagram, Google, Yelp and others, and offers marketing tools to support a course’s campaign.
Baltimore’s Center Club Reinvents Its Appeal
Efforts to attract younger members have included adding a sports bar and embracing social media. The Center Club has also launched book, craft beer and whiskey clubs and a Spanish roundtable, in addition to relaxing the dress code.
Appeals to Young Professionals Help Two ClubCorp Michigan Properties Boost Membership
The Skyline Club and Oak Pointe CC have sustained membership levels through concerted efforts to show how face-to-face networking still has value, even in the age of LinkedIn, Facebook and Twitter.
How Club Chefs Use Social Media
Taking to platforms like Facebook and Instagram is helping culinarians market themselves, and their clubs. Food photography dominates digital feeds—from a perfectly composed amuse-bouche, to a panorama of new grills, to a beautiful wine dinner on the course. Ditto for culinary blogs, recipes and videos that are being shared, “liked” and linked. If the content…
Will Tomorrow’s Club Member Go “Cuckoo” for This Concept?
The Cuckoo’s Nest, a new private social club in California’s Silicon Valley, will open in the first quarter of 2015 and attempt to be “a techie version of the blue-blood business clubs of yesteryear.”
Golf Video Causes Teeth-“Nashing” and “Backlash” Among Basketball Fans
Steve Nash of the 1-5 Los Angeles Lakers, out for the year (but still earning $9.7 million) with a bad back, caught fast and furious social-media flak for posting footage of himself taking a swing at a driving range.
A Brighter Picture
After it became all too clear that members weren’t holding the club in high regard, The Gallery GC took aggressive steps to put a better image on permanent display.
Toro Gears Up for 100th Anniversary Celebration
July 10 will mark the official centennial milestone for the Bloomington, Minn., manufacturer, but a yearlong series of events is planned. Many events will recognize Toro’s close ties with the growth of the golf industry, and special website and Facebook pages and Twitter links have been set up to allow users and fans to share their own special Toro stories.
Southern Comfort
At Greystone G&CC, a comfortably innovative menu and exciting events tailored to smaller groups have boosted F&B revenue and attracted new members.
Putting the Pieces Together at Streamsong Resort
Ten months after The Mosaic Company unveiled two unique golf courses shaped from an old phosphate mine in central Florida, it’s now preparing to open a 216-room lodge and present the property to the world.
Golf Course Faces Backlash Over 9/11 Promotion
Tumbledown Trails Golf Course plans to stay open today despite numerous complaints and threats after a promotion that offered nine holes of golf for $9.11 in honor of September 11th spread through social media. It is the third year in a row that the Verona, Wis., golf course has offered the promotion, and the owner said it has been well received in the past.
Polo Fields G&CC Reports Vandalism
The Ann Arbor, Mich., club was the victim of a late-night golf cart joyride that left 11 flagsticks broken and some of the greens damaged. A resident said he found people who appeared to be drinking destroying his mailbox around 4 a.m. on September 1, who then fled in a golf cart when confronted.
Finding—and Keeping—Tomorrow’s Members
Tapping fully into available technology and using tried-and-true methods to do a better job of tooting your club’s horn are two keys to getting beyond what’s to be gained (or not) from traditional membership marketing methods.
Quail Creek CC Engages Traveling Members Through Technology
Throughout the Naples, Fla., club’s $5 million renovation, members and residents who are traveling or living elsewhere for the summer are keeping up-to-date on the club’s progress through frequent blog updates and Facebook posts. The club’s complete renovation includes enhancements to the 53,000-sq. ft. clubhouse; plans to add bocce ball, an outdoor patio and a world-class spa; golf course updates; and the installation of a new irrigation system.
Digital Discussions
Digital Discussions Denise Walters, General Manager at Bogey Hills Country Club in Saint Charles, Mo., posed this question to the group: “Has anyone tried any new marketing tactics to get more members to utilize the club for a la carte lunch?” “We added a two-hour live cooking class including lunch, and it has really taken…