They go by many different names and often go out of their way to avoid the “club” label altogether. But post-recession realities have combined with the transition to Millennials and the undeniable influence of Topgolf to spawn a host of new concepts that are redefining the industry. There is no clubhouse; instead, there’s a “base…
Brookhaven CC Debuts High-Tech “Drive Zone”
The ClubCorp property in Farmers Branch, Texas, is ramping up the driving-range experience with the interactive amenity that debuted the week of June 18 and features putting greens, an outdoor lounge, and a full-service menu, and will be open to the public and available for event rentals. “Alternative entertainment like the Drive Zone involves golf,…