The Urban Land Institute, a nonprofit education and research institute that focuses on land use, said the decline of interest in golf and the increase in abandoned farmland are driving the trend toward communities that are built around a community farm. The proposed Ahwatukee Farms in Phoenix, Ariz., includes single-family homes, a 5-acre farm, a Montessori school, farmers’ market and a café.
Finding—and Keeping—Tomorrow’s Members
Tapping fully into available technology and using tried-and-true methods to do a better job of tooting your club’s horn are two keys to getting beyond what’s to be gained (or not) from traditional membership marketing methods.
Power Players
Management companies have gained renewed influence in the club market.