Medway, Mass.-based Cybex International, Inc. announced that it has been named the preferred fitness equipment supplier to Troon Golf, which operates more than 200 high-end private, resort and daily fee golf properties across 26 countries. As part of this new relationship, Troon has recommended Cybex to its facility managers, who will give full consideration to…

Medway, Mass.-based Cybex International, Inc.’s inaugural Pink Ribbon Run has been awarded a prestigious Cause Marketing Silver Halo Award for 2010.   Cybex received its honor during the Cause Marketing Forum, Inc. national conference, June 2-3 in Chicago. As determined by a panel of independent judges, Cybex was selected for the conceptual strength, execution, business-…

Medway, Mass.-based Cybex International, Inc. announced its 2nd Annual Pink Ribbon Run, a national program benefiting The Breast Cancer Research Foundation (BCRF) through which CYBEX donates $0.10 for each mile logged on its custom-made pink treadmills during Breast Cancer Awareness Month-October, 2010.   The distinctive pink treadmills, manufactured in Medway, Mass., will be sold to…

After serving three years as President of Hospitality for Cybex International, Medway, Mass., Glenn Colarossi has relaunched his consulting company, Colarossi Spa & Health Club Consulting & Management. The company will focus on hotels, resorts, country clubs and commercial properties.   Prior to joining Cybex, Colarossi had operated his consulting company since 1988 and achieved…

Medway, Mass.-based Cybex International, Inc. has named Stephen Alvezi as Director of Sales, Cybex Golf. In this role, Alvezi is responsible for growing the number of golf and country clubs relying on Cybex fitness solutions. Alvezi is also tasked with helping to further strengthen golf industry relationships for Cybex, as well as supporting the company’s…

The industry showed no lasting effects of recession-induced atrophy as it flexed its muscles again in San Diego.

Medway, Mass.-based Cybex International, Inc., announced that the Olympic Club in San Francisco, Calif., and Casa de Campo in the Dominican Republic have installed the company’s “Sweet Spot” Golf Fitness solution. Both clubs selected a broad range of high-performance strength and cardio equipment, highlighted by the Bravo Functional Trainer and the Arc Trainer, which has…

  Medway, Mass.-based Cybex International, Inc. announced that Larry Gulko has been named its Chief Marketing Officer. In this role, Gulko will provide leadership and strategic direction to strengthen the company’s market position, drive growth, and maximize the value of the Cybex brand. Gulko has worked with a broad range of high-profile brands including Johnson…

Cybex International, Inc., a Medway, Mass.-based manufacturer of premium, high-performance exercise equipment for the commercial and consumer markets, announced today that PGA Tour legend Greg Norman will endorse its products as an official ambassador for the Cybex Golf Fitness platform. One of the most notable early proponents of fitness in golf, Norman played a key…

Cybex International, Inc., a Medway, Mass.-based manufacturer of premium exercise equipment for the commercial and consumer markets, announced that Scott Riehl has been named its Golf Performance Advisor. Riehl is the Strength and Conditioning Coordinator for The DePuy Mitek Mobile Fitness Trailer that travels week to week on tour. In this position, Riehl will play…

Cybex International, Inc., Medway, Mass., a manufacturer of premium exercise equipment for the commercial and consumer markets, announced the “Sweet Spot” program, a fitness solution created specifically for the golf and country club market. Designed to enhance member loyalty, drive year-round revenue, increase fitness center usage and create a point of distinction to club prospects,…

Cybex International, Inc., a Medway, Mass.-based manufacturer of premium exercise equipment, has re-branded its research arm as the Cybex Institute for Exercise Science. The Institute will continue the mission of disseminating scientifically accurate information applicable to the disciplines of general fitness, sports performance and clinical medicine. Under the guidance of Executive Director Paul M. Juris,…

Cybex International, Inc., a Medway, Mass.-based manufacturer of premium exercise equipment, has retained Vienna, Va.-based Buffalo Communications to provide publicity and media-relations services. Buffalo will develop and execute a multi-platform, national and grass-roots promotional program highlighting the solutions CYBEX provides to the commercial fitness, golf and country club, hospitality and sports-performance markets. Showcasing the company’s…

Cybex International, Inc., the global manufacturer of exercise equipment with U.S. headquarters in Medway, Mass., has been selected to outfit the PGA TOUR’s mobile fitness and therapy centers with the latest in high-performance fitness equipment. Treadmills, exercise bikes, Arc Trainers, FT-450 Functional Trainers, and adjustable benches have been installed in a total of four facilities—a…