Management at golf courses and clubs are balancing the needs and wants of current members with the necessity of bringing new members, particularly Millennials, on board, by relaxing dress codes to a degree, allowing music played at a reasonable volume, and even encouraging a “rowdier” atmosphere during tournaments.

Five years ago, the future of the Lehigh Acres, Fla., club was in question, when its home developer filed for bankruptcy and investors managed the property until a new buyer was finally found two years later in April 2011. The property is now seeing surges in revenue and activity for its 18-hole golf course, driving range, putting green, full-service pro shop and snack bar.