In addition to needing to complete its new pro shop in a tight, tournament-to-tournament timeframe, The Sea Pines Resort’s Harbour Town Golf Links sought a partner that could maximize the impact of customers’ shopping trips throughout the expanded space.
Sea Pines Resort Builds a “Culture Change”
The $17 million Plantation Golf Club clubhouse at the Hilton Head Island, S.C., resort opened March 26 and features an expanded pro shop, 2,000-sq. ft. event space, and a separate building that houses a state-of-the-art golf learning center. Through the updates, the resort aims to bring the comfort of a private club to the public.