They go by many different names and often go out of their way to avoid the “club” label altogether. But post-recession realities have combined with the transition to Millennials and the undeniable influence of Topgolf to spawn a host of new concepts that are redefining the industry. There is no clubhouse; instead, there’s a “base…
Heir Jordan
The club world continues to adapt and change to address the expectations of new member demographics, while keeping in balance the traditions that have defined success with existing, tenured members.