I’ve often been shocked, when sitting in general managers’ offices or taking tours through clubhouses, to see how some of the best parts of clubs’ stories have been relegated to piles on the floor or dusty boxes in the basement.
Living History
A variety of factors have prompted clubs to get serious about capturing and presenting their pasts in a way that can also promote the value of membership for generations to come. Here are some do’s and don’ts for creating permanent archives that will properly put the “story” in history.