TABASCO® is offering a recipe book, featuring creative ideas for serving Bloody Marys to help boost brunch sales, including Mango & Papaya Mary, Snake Bit Mary, and Lemongrass and Ginger Bloody Mary.
Brunch and the Bloody Mary go hand in hand and offer operators a great way to drive traffic and boost sales. For many, brunch has become an important part of the weekend, when they can socialize and indulge with friends and family. And with the growing popularity of boozy breakfasts, now is the perfect time to capitalize on the Bloody Mary brunch. From the bottomless Bloody Mary to a build-your-own Bloody Mary bar featuring TABASCO® brand Original Red Sauce, there are a variety of ways to attract and secure return customers.
Before the invention of the Bloody Mary we all know today, there was the Oyster Cocktail. Developed in 1892, the Oyster Cocktail was made from lemon juice, TABASCO® Sauce, tomato juice and oysters, and was served warm. The exact origin of the modern-day Bloody Mary is still unclear, but many believe actor and comedian George Jessel ordered the first Bloody Mary when he requested a cocktail made of half tomato juice and half vodka. It wasn’t until Fernand “Pete” Petiot, a Parisian bartender at the St. Regis Hotel, perfected the formula with cayenne pepper, black pepper, Worcestershire sauce, lemon and a big dash of TABASCO® Sauce, that the Bloody Mary became the classic cocktail we know today.
Nowadays, the Bloody Mary is as popular as ever, with bartenders around the country putting their unique spin on the traditional formula. While bartenders are getting creative with the original recipe, there are a few key components they must stick to in order to classify the drink as a Bloody Mary. Tomato juice is the essential ingredient. Next, it’s about creating the perfect flavor combination—a blend of liquor, spices, savory ingredients (e.g. Worcestershire sauce, beef broth), acid (e.g. citrus, TABASCO® Sauce), heat (e.g. chili peppers, horseradish) and an edible garnish (e.g. celery, pickled vegetables).
TABASCO® brand Pepper Sauce flavors can help you develop an array of savory and spicy beverages to satisfy your customers. To get inspired, request a copy of the TABASCO® Bloody Mary foodservice recipe book, featuring:
• Mango & Papaya Mary
• Snake Bit Mary
• Lemon Grass and Ginger Bloody Mary
• Big Bourbon Mary
• Elixir’s Mission Maria
• Feliz Navidad Mary
• Avery Island Mary
• And more!
Whether serving up the original recipe or getting innovative with your own version, the Bloody Mary can help you improve your brunch bottom line. To explore the collection of TABASCO® brand-inspired Bloody Mary recipes, visit TABASCOfoodservice.com or call 1-888-HOT-DASH to receive a free recipe book.
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