With today’s announcement Swan Lake Golf Resort has taken a key step in expanding its outside sales effort.
Swan Lake Golf Resort, Plymouth, Ind., has hired Andy Mears to the position of Golf Sales Manager. Mears will direct a new outside marketing program for both the resort and the United States Golf Academy located on property. The goal is to increase awareness about the resort among groups, associations and individual golfers.
Mears is a PGA professional, who has been a member of the PGA of America since 1989. Originally a club professional, he has maintained his PGA status by working on the corporate side of the golf industry since 1993. Most of that time directing sales, marketing and membership programs in the discount golf niche.