Outdoor lifestyle furniture manufacturer Summer Classics® began shipping newly designed cushions made with a new formula in mid-March of 2009 that are now arriving at retail locations nationwide. After intensive market research into design options to address concerns such as UV-resistance, water repellency, zippers and standard firmness, Summer Classics has addressed all of these issues with a newly designed cushion that features many innovations, including an anti-microbial waterproof liner, outdoor zippers, a new soft-standard of firmness in the foam/fiber mix, and other dynamic customization options.
“By changing the construction of our filler, the new cushion allowed a firm-enough, soft-enough sit that keeps its resiliency over time,” states Angela Paumen, General Manager of the Summer Classics cushion plant in Montevallo, Ala.
“The newly formulated prototypes underwent ‘sit tests’ with our sales reps as well as many consumers, resulting in a hands-down success over our competitors,” adds Harold Hudson, Summer Classics’ VP Sales and Marketing.
For more information, visit www.summerclassics.com
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