Sports Illustrated Resorts will focus on developing properties on or near university campuses that reflect a school’s heritage, with amenities including upscale golf destinations, chic beach clubs, eco-adventure lodges, live-action sports and entertainment, and quality dining, wellness and relaxation. The brand’s first property is expected to be unveiled in 2022 in Punta Cana, Dominican Republic. There are plans for one to open in the Orlando, Fla. area in 2024, with Hawaii and other U.S. locations also targeted as future sites.
Sports Illustrated is diving into the travel industry, WKMG-TV News 6 of Orlando, Fla.
The company spawned by the launch of the iconic magazine in 1954 is now in the process of developing a new premium resort brand that will offer an array of experiences for travelers, families and sports fans, WKMG reported.
The Sports Illustrated Resorts portfolio is expected to include university locations, upscale golf destinations, chic beach clubs, eco-adventure lodges and large-format resorts, WKMG reported.
The first Sports Illustrated Resort property is expected to be unveiled in 2022 in Punta Cana, Dominican Republic, and a resort in Orlando is scheduled to open in 2024, WKMG reported.
Along with Orlando, the resorts are also being planned for areas throughout the United States and Hawaii.
It’s not currently clear where the resort will be built in Orlando, WKMG reported, but the company has said its properties will be located on or near university campuses and reflect a school’s heritage, WKMG reported.
Each Sports Illustrated Resort will include a host of attractions, from live-action sports and entertainment to quality dining, wellness and relaxation. Renderings of the Orlando resort appear to show proposed go carts, zip lining, a slingshot attraction, ball fields and a resort-style pool.
ADMI Inc. and Experiential Ventures Hospitality LLC, in partnership with Authentic Brands Group (ABG), is helping to develop the new properties, WKMG reported.
“The mission of Sports Illustrated Resorts is to provide a vibrant and interactive experience,” said Joseph Cellura, Chairman of ADMI Inc., and Christopher Schroeder, CEO of Experiential Ventures Hospitality LLC. “People are looking for experiences that allow them to be more active and participatory, and Sports Illustrated Resorts will create the ultimate immersive experiences for guests through the various hospitality categories and destinations we plan to enter.”
Added Dan Dienst, Executive Vice Chairman of ABG: “We are excited to expand Sports Illustrated in such a thrilling and interactive way, engaging travelers, families and sports fans like never before. ADMI’s vision for Sports Illustrated Resorts is to create a portfolio of immersive lifestyle properties that will become go-to destinations for individuals and families seeking active vacation experiences.”
This is not the first major project in central Florida for ADMI Inc., WKMG reported. According to the company’s website, other projects have included work for the Disney Cruise Line, Universal Orlando and Disney’s Typhoon Lagoon.