Sparkling Hill Resort and Wellness Hotel, a new $100 million wellness resort under development in Vernon, British Columbia, recently launched its new brand, tag line and website, and confirmed that the project is on schedule for its planned opening in March 2010.

Sparkling Hill Resort will be the first hotel in North America to incorporate Swarovski Crystal elements into every aspect of its design. With the construction of the resort on schedule, the marketing and branding have become the priority, says Hans-Peter Mayr, Chief Executive Officer.

“The resort will be a visual and architectural masterpiece,” he adds. “Sparkling Hill Resort will be ready to present itself to the world in March 2010. By launching the new brand and website now, we have started to bring the world closer.”