The renewal with Up to Par Management extends a relationship that was established in 2012. The partnership has helped to revitalize Raven GC’s Gary Player Signature course while also generating additional golf-related revenue for the resort and introducing new amenities and attractions.
Snowshoe Mountain Resort in Snowshoe, W.Va. has renewed its contract with Up to Par Management for the management of the property’s Raven Golf Club.
Up to Par’s relationship with Snowshoe was established in 2012. Since then, the partnership has helped to revitalize the Raven GC course and generate added golf-related revenue for the resort. Specific steps that have been taken have included:
• Expanding drainage and irrigation and restoring the sightlines and greens of the golf course’s original Gary Player Signature design
• Negotiating all new leases, saving the club nearly $48,000 per year
• Acquiring a new fleet of golf carts
• Introducing the Raven Golf Club App
• Developing the Danielle Ammaccapane “Rule the Short Game” Academy
• Return of Steak Night and other popular events
• Continuous training of associates, in pursuit of strategic goals that have included Operational Excellence, Marketing Yhat Works, and making the club a Best Place to Work in West Virginia by establishing a culture of quality and continuous improvement.
“I am excited to be a part of this continued partnership between Snowshoe Mountain and Up to Par Management,” said Mike Rogers, Raven GC’s Director of Golf. “The future for this golf course and all of Snowshoe Mountain is bright and to know that you are part of the great things happening on this mountain is quite humbling.
“I know that during my two seasons at Raven Golf Club, our staff at the course and the entire Up to Par Management team have worked tirelessly to make this golf course one of, if not the premier golf destination, in West Virginia and the Mid-Atlantic region,” Rogers added. “With this contract renewal for multiple years, we can continue to improve Raven Golf Club so that each of our guests will continue to have iconic golf experiences.”
Added Patti Duncan, Snowshoe Mountain’s Patti Duncan: “The Snowshoe team and Up to Par team are committed to delivering exceptional experiences at Raven Golf Club. We are thrilled to continue our relationship, as we are committed to providing the best mountain golf experience.”
Added Sean Taylor, Founder and Chief Executive Officer of Up to Par Management: “When you think of iconic mountain golf, the Raven Golf Club at Snowshoe Mountain is the first course that comes to mind. We are so proud of the Up to Par Snowshoe team and what they have accomplished over the past several years. It is an honor to work with the Snowshoe Mountain Leadership to operate the Raven Golf Club.”
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