Giving Events a Shot of Excitement

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Combined golf-and-fishing competitions, “deck putting,” and tournaments with twists and attractions geared to charitable causes and special tributes are just some of the ways clubs and courses now seek to avoid having too much of the “same old, same old” on their annual calendars.

Social Movement

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As the numbers show growth in women’s participation in golf, courses and clubs are adding heavier doses of instructional programming to complement the traditional low-key, more casual outreach efforts.


All Together Now

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Offering a wide variety of group fitness classes in a chock-full schedule has become the norm for many club properties, as they strive to make the fitness center a place for every member.


Better with Age

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Upgrading aquatic facilities and broadening the scope of programming helps clubs appeal to both the youngest and oldest members.


Closing the Gap

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Junior golf programs are growing up, as more targeted and relevant approaches are helping to overcome the next generations’ initial aversions to the game.