Giving Spas The Treatment They Deserve

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With each passing day, spas are becoming more mainstream. Gone—or at least fading—is the idea that spas are nothing but a frivolous form of pampering. People are now going to the spa to look and feel younger and healthier. And so what if it happens to also be relaxing, and self-indulgent? After all, more and […]

Making a Splash

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Introducing well-rounded social and recreational dimensions into traditional clubs or resort settings involves more than holding member/guest cocktail hours or theme nights in the dining room. Many properties now realize that greater attention to fitness and recreation amenities is one of the best ways to attract newer and younger members, guests, and their families. Often […]


Not Wasted on the Young

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Children’s activity programs are a far cry from kids’ play these days. Across the country, club and resort personnel are now offering everything from babysitting services to full-blown preschools, as well as movie nights and arcade rooms, with many on the lookout for the next creative breakthrough that can help their properties become family destinations. […]