Homme Improvement

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Summing It Up • Give men their own space. They don’t necessarily want to strut around in a robe in front of women.• Men are loyal spa customers, as long as you can get them through the door in the first place.• Men-only events provide the opportunity for men to sample spa offerings in a […]

Winter Warm Up

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Summing It Up Winter sports are a great way to attract members and guests in the offseason. Clay tennis courts can be converted into skating rinks with a little extra capital—and there are ways to offset the cost. Curling, growing in popularity, is a great aerobic exercise. Convert an existing room into an indoor hitting […]


Healthy Bottom Lines

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Summing It Up • Fitness centers have become a top priority at many clubs and resorts.• Survey members and conduct focus groups to help determine what programs and equipment to include in a fitness center.• Customized, sport-specific training—a popular trend in fitness—targets key muscle groups to enhance performance and stamina for athletes.• Financing the cost […]


Give the Details a Workout

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If the fitness buffs of a club’s membership are “insufficiently impressed by the fitness center, they will go elsewhere—and suggest their fellow members do the same,” says a fitness facility consultant. To keep everyone happy and on site, he stresses, properties should pay special attention to these considerations: Ample space. A fitness center should be […]


Health Club vs. Country Club

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Adding or improving fitness components often means competing with local health clubs. The new fitness center at the Trenton Country Club in Trenton, N.J., has proved successful in helping to win this race. “It is so new that people are really excited about it and using it on an extremely regular basis,” says John Case, […]


Variations on a Theme

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Summing It Up Look for the “next big thing”in fitness to keep programs from going stale. Use themed events to call attention to ongoing recreation programs. Program your activities so they appeal to every member of the family and address all skill levels. Give back to the community by linking themed recreational events to charitable […]