Some of the most valuable members of properties’ golf staffs have nothing to do with playing the game—but plenty to do with maximizing the sales power of the pro shop.
Golf instruction has gone high-tech, as teaching pros find that the extra cost for new tools that go well beyond the capabilities of one-dimensional video can be justified by faster and more precise analysis of all that goes into a student’s swing.
Offering players a chance to discover and enjoy the game with less difficulty, cost and time can provide more choices, fun—and play.
Golf instruction has moved well beyond just watching students bang buckets of balls on the range; modern technology now makes it possible to do a better job of analyzing, and fixing, swings—sometimes without even being at the same site.
Combined golf-and-fishing competitions, “deck putting,” and tournaments with twists and attractions geared to charitable causes and special tributes are just some of the ways clubs and courses now seek to avoid having too much of the “same old, same old” on their annual calendars.
As the numbers show growth in women’s participation in golf, courses and clubs are adding heavier doses of instructional programming to complement the traditional low-key, more casual outreach efforts.