RATIONAL has been named Allied Partner of the Year by the New York State Restaurant Association (NYSRA). The recognition was presented at NYSRA’s recent annual awards celebration.
NYSRA’s Allied Partner of the Year designation is awarded to a member company that has gone above and beyond commercial engagement to advance the capabilities, education, and profitability of foodservice operators across New York State.
RATIONAL’s selection reflects its deep investment in the region: from hands-on chef training and live product demonstrations to sponsorship of the NYSRA RISE Awards Innovation Award, which each year honors a restaurant or foodservice establishment that has applied a creative approach to drive measurable business transformation.
“This recognition is a reflection of the operators we serve every day,” says Daniel Garbarino, Sales Director of RATIONAL USA. “New York’s foodservice community demands the best, and our mission is to make sure every kitchen running a RATIONAL system has the knowledge and support to outperform what was previously possible. Being recognized by NYSRA as Allied Partner of the Year is an honor we share with every chef, operator, and team member who puts our equipment to work.”
RATIONAL’s intelligent cooking systems, including the iCombi Pro combi oven and iVario multifunctional cooking system, are deployed across thousands of commercial kitchens in New York. The company’s ConnectedCooking digital kitchen management platform enables operators to remotely monitor, update, and manage their kitchen equipment, reducing labor dependency, and driving operational consistency at scale. These capabilities have proven significant for the high-volume, high-expectation environment that characterizes New York’s foodservice landscape.
Beyond the technology, RATIONAL USA’s regional team has sustained a proactive presence within the NYSRA community, offering operator education, culinary training events, and ongoing support that help restaurants maximize the return on their equipment investment. This engagement reflects a broader philosophy: RATIONAL is present for the lifetime of the operator relationship.
