ProLink Solutions has introduced its next-generation Global Positioning System (GPS). Dubbed “ProLink Touch”, the system features a cart-mounted, 10.4-inch, high-resolution color touch screen that gives golfers access to richly detailed flyover views of each hole from any location, to assist with their shot-making.
For courses’ bottom lines, ProLink Touch’s memory stores up to 7,500 ads, generating incremental revenue through a larger sales inventory. Designed with a new, proprietary custom interface, the system delivers lightning-fast cart-to-clubhouse communication for all purposes, including two-way communications, golfer safety, food-and-beverage orders and pace-of-play alerts.
Advertisers benefit from ProLink Touch, as the system accommodates various ad shapes and sizes while rotating spots continually. This gives advertisers greater flexibility and a wider range of pricing options. Additional playing functions encourage more frequent golfer interaction with the screen, increasing ad impressions. Video features and advertising will be standard on the system, without disturbing the playing environment. ProLink Touch’s fully interactive data collection screen allows for personalized scorecards, handicapping and data-mining functions.
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