Not much feels more relaxing or carefree than dining outside in beautiful weather – from lazy summer days to long, warm nights. And few choices are more profitable than providing your members and guests with a place to eat al fresco. In fact, providing outdoor dining can increase revenue by up to 30%, according to a study by the Simons Advisory Group.
Whether it’s out on the veranda, a café on the ninth hole or a casual poolside setting, here are five ways to elevate your outdoor dining experiences and maximize your investment with refreshing tabletop solutions from Libbey®.
1. GET THE WORD OUT
Be the first place people think of for enjoying the fresh air. In addition to advertising your outdoor space via usual membership communications, making it picture-perfect and Instagram-ready encourages your diners to spread the word themselves.
New innovative tableware options from Libbey mean you don’t have to compromise looks for durability – helping your socially shareable presentations look their best under the sky and drawing more people to fill your patio day and night.
2. SERVE IT UP
Whether for heaping family-style portions, appetizers or “build your own” experiences, your serveware helps set the stage for a versatile tabletop that gives diners the flexibility they want.
Now, it’s easier to serve up big experiences outside, without the heavy porcelain platters. New outdoor-friendly melamine, premium plastic and aluminum serveware options from Libbey introduce attractive and worry-free durability, along with lower weight that lightens the load for your staff.
New Farmhouse® and Driftstone melamine options from Libbey’s World® tableware complement the look of existing porcelain options, making them even more versatile workhorses inside and outside. And new Infinium® WakeTM serveware brings the same durability and enduring beauty of the Infinium drinkware selection to a range of flexible new options.
3. DRINK IN THE PROFITS
More than 40% of Millennials said they spent more money on alcohol when dining outdoors, according to a survey by Study Hall Research and FSR magazine. Elevate your distinctive drinks with upscale, trendy vessels that are ideal for outdoor environments.
Infinium premium plastic drinkware complements its new matching serveware options, letting you bring the same high style to your beverage service. Your patrons won’t believe it’s not glass until they pick it up. You can also choose the Wake pattern that adds a distinctive textured design to your beverage presentations.
4. BRING THE FUNK
Enhance the casual, relaxed atmosphere of outdoor spaces with a unique twist on the usual presentation. For instance, Libbey’s new aluminum sheet pans and ramekins let you add an unexpected touch of eclectic style to impress your patrons.
5. FLIGHTS OF FANCY
Think beyond wine or beer flights and surprise your members and guests with a variety of food and beverage pairings. Try providing ultimate flexibility by letting them customize their own samplers with a broad array of tempting options to choose from. Flights encourage them to explore, while commanding a premium price.
GET MORE OUTSIDE PERSPECTIVES
To explore more ways that Libbey’s fresh tabletop solutions help you turn today’s trends into amazing experiences and big profits, explore our new 2018 re:FRESH product introduction LookBook or visit foodservice.libbey.com.