Intended to increase non-tournament play at public golf courses, the program, headed by private firm Eagle Watch Golf, involves placing motion sensitive cameras behind par three holes to record golfers and reward them for exemplary shots with advertiser-sponsored prizes. The program will be launched at Kearny Hill Links, Tates Creek, Lakeside, and Gay Brewer Jr. golf courses.
The city of Lexington, Ky., is launching a program intended to increase the use of public golf courses and reward the players through prizes in non-tournament play, the Richmond (Ky.)-based WEKU 88.9 reported.
Kearny Hill Links, Tates Creek, Lakeside, and Gay Brewer Jr. golf courses will be the first in the state to participate in a golf prize program with the private firm Eagle Watch Golf. Eagle Watch was officially formed in August, and President Clint McKinley said the idea was developed last year by a group of golfers and one patented it, WEKU reported.
The plan includes placing motion sensitive cameras behind par three holes at the golf courses. Videos of golfers will be shot every day, every round, WEKU reported.
“When the golfer comes up to the tee and hits their shot, their shot is recorded and if they hit a hole in one or hit it within a certain proximity of the hole, either one foot or two feet, they win a prize, McKinley said. “The prize is tied to advertisers that advertise on that hole.”
City council gave initial approval to the golf prize plan on February 18. Lexington Parks Deputy Director Bryan Rogers said the promotion is expected to increase play at the courses, WEKU reported.
“We feel like it might drive our rounds at each particular course, maybe five to ten percent. Now, that would be a conservative estimate,” Rogers said. “I’m sure the Eagle Watch guys would tell you hopefully ten to 20 percent. But if we can get a five to ten percent uptick in the number of rounds played, it will be well worth it to us.”
There’s no extra cost to golfers and Rogers said the program is not costing the city any money this year, WEKU reported.
“It’s only a one-year contract right now and so, when we go to renew next year, we will have to sit down with them and work out a mutually beneficial fee that the city would pay, if any, for the second year,” said Rogers.
McKinley said the company is launching the video prize program in five other states, WEKU reported.