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Pointe West CC Sold to Luna Golf

By Joe Barks | November 25, 2019

The Vero Beach, Fla. club had operated under ownership by Wells Fargo bank for seven years. Mark White, who heads the Massachusetts-based investor group, said Luna Golf will now make additional investments both on and off the golf course.

After seven years of ownership and operation by Wells Fargo Bank, Pointe West Country Club (PWCC) in Vero Beach, Fla. has been sold to Luna Golf, LLC, an investor group led by Mark White.

PWCC serves the middle private-club market, providing a golf lifestyle for the Pointe West Community and surrounding communities. Its golf course, designed by John Sanford, was developed in 1999. It participates in the Palmer Advantage® club network.

Luna Golf, a Massachusetts LLC, completed the purchase of PWCC on November 1, 2019, after several months of due diligence and negotiation.

“PWCC is a terrific opportunity for Luna Golf to enter the Vero Beach golf market with an already enthusiastic membership and solid golf venue,” said White, who noted that Luna Golf would make additional investments in the club, both on and off the golf course.

“The existing membership has been very supportive of the club, despite the uncertainty of being bank-owned for an extended period of time,” White added.
“Luna Golf hopes to eliminate that uncertainty and reach out to other groups that might find PWCC a great private-club value.”

About The Author

Joe Barks

Joe Barks contributes to Club & Resort Business magazine working out of Wayne, Pa. (suburban Philadelphia). He has been covering the club and resort industry since the launch of C&RB in April 2005 and during that time has written cover-story profiles of over 150 club and resort properties, as well as many additional articles about specific aspects of club management and profiles of leading club managers. Barks has been a writer and editor for specialized business publications for over 40 years, covering a wide variety of industries and professional disciplines over the course of his career. He is a four-time winner of Jesse H. Neal Awards from the American Business Press, known as the “Pulitzer Prizes” for industry trade publications. He has also been a freelance contributor to many leading national consumer and business publications, and served as Marketing Manager for the Hay Group, a leading worldwide management consulting firm. He is a graduate of the University of Pennsylvania.

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  • Home
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  • Golf
  • Management
  • Technology
  • Top Ranked
    • Open for Submissions! Racquet Facilities 2022
    • 2022 Top Aquatics & Pools
    • 2022 Top Fitness & Wellness Centers
    • 2022 Culinary Experiences
    • Clubhouses
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    • Patios
    • Pro Shops
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      • Culinary Playbook
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    • 2022 Club + Resort Business Leadership
    • Videos
      • The Road Ahead/The Road Back
      • Unboxing Videos
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      • Membership Marketing Webinar Series