The tour agreed to a nine-year deal with CBS Sports and NBC Sports.
The PGA Tour announced its longest network television deal in history that secures broadcast rights for the next 10 years, reports Yahoo! News.
The tour agreed to a nine-year deal with CBS Sports and NBC Sports. PGA Tour Commissioner Tim Finchem did not disclose financial terms, although he said there was an increase in the rights fee and players would see modest advances in prize money.
The TV contract was the last big hurdle in getting through an economic crisis. The tour still managed to sign 10 new title sponsors of tournaments, and it renewed contracts with title sponsors of 12 other events.
Now, it has its television partners locked up for the next 10 years. One reason for getting a nine-year deal was to be concurrent with the 15-year deal the tour signed with Golf Channel, which began in 2007 and expires in 2021.
One new component to this deal was digital media.
The agreements allow for new coverage that will include simulcast coverage of live coverage on websites of its broadcast partners, and perhaps even special coverage on Golf Channel as a tournament is live on NBC Sports. Both are owned by Comcast.
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