PGA National Resort & Spa, Palm Beach Gardens, Fla., has appointed Vienna, Va.-based Buffalo Communications as its national golf public relations agency. Buffalo will create and implement a strategic publicity and media-relations program to help PGA National drive leisure and group business from target markets across America.
PGA National recently underwent a $65 million revitalization that included numerous enhancements to its 379-room resort hotel, clubhouse, golf courses, spa, health and racquet club, and conference and meeting space. Among the new contemporary additions was a zero entry pool, signature restaurant, and lobby bar. The long-time home of the PGA of America, PGA National has the unique distinction of being the world’s only golf resort to feature both the David Leadbetter Golf Academy and Dave Pelz Scoring Game School.