The PGA of America and PGA Worldwide Golf Exhibitions will launch the event August 18-20 at The Venetian Resort Hotel Casino in Las Vegas and Cascata Golf Club in Boulder City, Nev.
The PGA of America and PGA Worldwide Golf Exhibitions will launch an all-new PGA Fashion & Demo Experience (formerly the PGA Expo), August 18-20, 2014, exclusively for golf industry professionals and golf lifestyle apparel retailers, at The Venetian Resort Hotel Casino in Las Vegas and Cascata Golf Club in Boulder City, Nevada.
The new upscale fashion merchandising, product testing and professional education event will build upon the former event’s most successful programming and offer new and improved business and retail connections.
“The new PGA Fashion & Demo Experience offers a modern, sophisticated marketplace where PGA Professionals and industry executives will have valuable access to the newest golf innovations, fashions and expert instruction,” said PGA of America CEO Pete Bevacqua.
“An all-new upscale environment offers a premier setting for uncovering the newest trends and innovations for golf apparel and equipment,” said PGA Worldwide Golf Exhibitions Senior Vice President Ed Several. “The new schedule of events builds on popular programming, plus adds new opportunities to build business, and foster industry connections.”
The new format is organized into a three-day event beginning on Monday, August 18, with the PGA Demo Experience at the renowned Cascata Golf Club. At 9 a.m., the inaugural PGA Demo Experience Invitational Pro-Pro Tournament, featuring a purse of $25,000, will be offered for influential PGA business professionals. The tournament will be followed at 3:00 p.m. by the new PGA Demo Experience which will offer a full range of new equipment testing, a golf vendor village, an indoor golf product display in the Cascata Ballroom, two outdoor short-game instruction workshops, celebrity appearances, contests and prizes, and a networking reception throughout the facility and grounds through 9:00 p.m. Complimentary transportation to and from The Venetian will be provided to all event attendees during the day and evening.
On Tuesday and Wednesday, August 19-20, the hottest fashion trends and newest collections will be showcased during the new PGA Fashion Experience, exclusively displaying golf fashion and accessories merchandise for attending PGA Professionals and buyers. The PGA Fashion Experience, co-located with multiple fashion trade shows at The Venetian during Las Vegas Fashion Week, is moving to a new ballroom.
The PGA Fashion Experience will open each day at 8:30 a.m. On Tuesday evening, August 19, at 5:00 p.m., the networking lounge will be transformed for a special evening affair as industry guests are invited to the “Runway to Fairway Fashion Show,” a special presentation of the latest golf lifestyle collections by the industry’s top designers, immediately followed by the event’s popular Industry Networking Reception. The Industry Networking Reception is open to all registered event attendees and will feature complimentary beverages and appetizers in a social, lively atmosphere on the show floor.
A full day of appointments, product discovery and special events also will take place on Wednesday, August 20.
The PGA Education Conference for advancements in merchandising, business strategies and golf instruction will be offered August 18-20 in classroom environments of The Venetian. Certification programs, instruction workshops and seminars will provide PGA Professionals with access to more than 20 MSR education credits. Education conference speakers, course descriptions, schedules and registration will be available shortly.
Additional event details will continue to be released. Visit www.pgalasvegas.com for more information.