Pernod Ricard USA, Southern Wine & Spirits (SWS) and ABSOLUT Vodka have joined forces in a unique program that provides support to those less fortunate in selected markets across the U.S. The partnership-Help Fight Hunger in Your Community-funded more than 1.7 million meals for people in need in Delaware, Florida, Illinois, Kentucky, New York, South Carolina and the Military. One meal was donated for each bottle of ABSOLUT that was sold between April and June 2010 at participating stores, restaurants and bars in program markets.
This year’s program evolved from a similar effort last year that enabled an organization known as Kentucky Harvest to serve more than 360,000 meals to Kentuckians. “Our organization is different because we are food raisers, not fund raisers,” noted Stan Curtis, founder of both Kentucky Harvest and USA Harvest. “Our volunteers pick up surplus food from restaurants, hospitals and food suppliers and deliver it to missions, soup kitchens and people in need. We move food from people who have too much, to those who have much too little!”
Based on last year’s success, the program was expanded to additional markets where Southern Wine & Spirits represents ABSOLUT and its owner, Pernod Ricard.
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