A group of strategists in golf marketing have formed the Performance Golf Marketing Alliance (PGmA), a group of industry professionals whose combined talents are aligned to help golf resorts, meeting planners and communities weather the current economic storm and prepare for the next and future phases of growth.

Peter Bonell, with more than 30 years of golf marketing experience, will lead the alliance that includes a collection of talent from Golf Digest Publications, Hunter Public Relations • Special Events, PGA Publications and Marketing Group, Carriage Trade Golf, Successful Meetings and Dana Communications.

Among the PGmA’s services will be golf marketing program audits (P.A.R. – Performance Assessment Reports), marketing and business development seminars (“The Business of Golf Travel”), golf promotional event management, media relations, golf marketing co-op programs, strategic global marketing services and the annual release of a comprehensive industry survey, “Selling & Marketing Golf Travel.”

For additional information on the Performance Golf Marketing Alliance, access the web site at www.thepgma.com