Report seeks to paint a complete picture of the health of the industry backed by data and facts gathered from a number of sources.

Pellucid, a Buffalo Grove, Ill.-based consulting firm, revealed some of the findings from its 2011 State of the Industry report at the recent PGA Merchandise Show held January 25-28 in Orlando, Fla.

“As always we attempted to paint a complete picture of the health of our industry backed by data and facts gathered from a number of sources,” reports Pellucid President Jim Koppenhaver. “Over the last few years in preparing this report, we have looked for the nuggets of good, optimistic news that we can deliver along with the more sobering facts as we see them.”

This year’s State of the Industry presentation focused on five key questions:

• What were the key takeaways of the industry’s 2010 performance?
• What did the industry barometer (revenue, rounds, rate, supply, consumer base and equipment sales) register in 2010, are we heading up or down?
• Facilities under financial stress, how are revenue and expense colliding at the profit line?
• The re-emergence of discounting and how the digital world is enabling it
• Is institutional mediocrity at the golf shop counter more costly than anyone knows?

The analysis was presented and discussed among a standing room only crowd for the morning session of its eighth annual gathering. Another 70 attended the afternoon session.

The report is available for $249 while current Pellucid clients can purchase the report for $199. More information on Pellucid’s can be found at www.pellucidcorp.com