The music festival will be hosted by the city of Denver’s oldest public golf facility, and $90,000 will go toward the Golf Enterprise Fund to restore damage to the turf, including new sod, caused by the event. The festival will be held September 14-16, and the golf course will be closed for five weeks, allowing time for set up and disassembly.
Overland Park Golf Course, Denver’s oldest public golf facility, will try on a new identity for a few weeks this September: music venue, BusinessDen reported.
Overland Park GC will close for five weeks and is being rented to the concert promoter who dreamt up Bonnaroo for the Grandoozy Festival, BusinessDen reported.
In exchange for fencing off the greens and turning the driving range and a few holes into a three-stage music festival, Denver stands to reap up to $700,000 in fees from promoter Superly for the show, which is scheduled for September 14, 15 and 16, BusinessDen reported.
C&RB reported on the city’s decision to use the golf course as the venue last year.
Scott Rethlake, Director of Golf for the city, said the city picked September for the festival because there’s a dip in golf rounds. He said it will be taking precautions to protect the course, BusinessDen reported.
Grandoozy and the city plan on having the main stage on the driving range and two smaller stages on the course. Of the $700,000 the city can bring in, Grandoozy will pay $90,000 to the Golf Enterprise Fund to help restore damage to the turf, including new sod. Rethlake said the city is ordering sod to make sure it will have enough to replace damaged sections, BusinessDen reported.
“That’s a pretty scarce commodity at that time of year,” he said. “You’ve got to secure enough sod that you know in a bad situation you have enough.”
But replacing turf is not the biggest challenge, Rethlake said. Using heavy machinery to haul in stages and other equipment could dent the turf, which is harder to fix. But Rethlake said they will use mats to help protect the area, and maps to make sure the equipment is more evenly spread out, BusinessDen reported.
“It’s no different than having a PGA event at your course,” he said. “The equipment (Superfly uses) and the measures they take are very good.”
For every ticket sold, $2 will go to the Golf Enterprise Fund. The maximum attendance for the festival has been capped at 80,000 per day. If Grandoozy sells out the event, the Golf Enterprise Fund could earn $480,000. The funds will go toward capital improvement projects, BusinessDen reported.
Three-day festival passes cost $225 to $600, BusinessDen reported.
David Ehrlich, the executive producer of the festival and executive director of the Denver Theatre District, said he and Superfly co-founder Rick Farman spent years looking in Colorado for the ideal location. He said Superfly wanted to bring a festival to Denver because of the city’s recent growth and thriving music scene, BusinessDen reported.
“It really is the best city in the music business that doesn’t have its own festival,” he said.
Overland fit the criteria for a flat and scenic location, and the neighborhood wasn’t too dense with homes. Crews will try to place stages away from housing to avoid noise complaints. Superfly also is working with the city to make sure stages won’t impact the most popular golfing areas on the course, BusinessDen reported.
The course will be closed for five weeks, allowing the festival time to set up and disassemble equipment. The contract gives the festival three weeks to unload, and Rethlake said the city estimates they will reopen the course October 8, depending on accumulated damage and weather, BusinessDen reported.
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