The National Golf Foundation studied guests at the entertainment facilities who play traditional on-course golf as well as those who don’t, and found that overall, nearly a third said that playing Topgolf leads them to play more traditional golf. Among non-golfers, more than half said that playing at the venues had positively influenced their interest in playing green-grass rounds.
Non-golfers are taking a swing at the game and experienced golfers are playing more often after visiting Topgolf® entertainment facilities, according to a survey recently conducted for Topgolf by the National Golf Foundation (NGF).
The NGF research offered a look at two types of Topgolf guests: those who play traditional on-course golf (golfers), and those who don’t (non-golfers). The survey found that, among Topgolf guests, 29 percent of golfers say that playing Topgolf leads them to play more traditional golf.
The survey also found that almost a quarter of golfers, 23 percent, follow the sport more closely as a result of playing Topgolf. And more than half of the non-golfers surveyed, 53 percent, say that playing Topgolf has positively influenced their interest in playing traditional golf.
“It’s very exciting to have once again verified that Topgolf increases non-golfers’ interest in playing golf on a green-grass course,” said Greg Nathan, NGF’s Chief Business Officer. “Topgolf’s success is proof that interest in the traditional game is massive, and Topgolf is an approachable place where golf’s ‘latent demand’ activates that interest.
“The golf industry is incredibly fortunate to have Topgolf and other approachable off-course options as a bridge to help turn non-golfers into passionate golfers,” Nathan added.
Other survey findings showed that among Topgolf guests:
- 23 percent of new golfers surveyed, who have been playing for three years or less, started playing golf after their first Topgolf experience. Of those, nearly 75 percent say Topgolf influenced their decision to play golf.
- 75 percent of non-golfers say they are interested in playing golf on a course.
- 94 percent of non-golfers feel “comfortable” around a Topgolf venue.
- 99 percent of Topgolf guests surveyed say they will return.
“We have a mantra: ‘What’s good for Topgolf is good for golf, and vice versa’ ,” said Topgolf Entertainment Group Executive Chairman Erik Anderson. “It’s a great game that can be enjoyed in a variety of forms, including by watching tournaments on TV featuring Toptracer technology, playing the mobile WGT Golf game, lounging in a Topgolf Swing Suite, hitting balls at a Topgolf Crush sports stadium event or with friends at Topgolf, and of course by playing 18 holes.
“We’re thrilled to see more people experiencing and enjoying the game [through Topgolf experiences],” Anderson added.
Topgolf continues to innovate how guests interact with the sport. Topgolf’s proprietary technology, Toptracer, tracks the flight path, height, speed and distance of every golf shot and displays it on a screen. The technology is frequently seen on television broadcasts of professional golf tournaments, and Toptracer Range is available to driving ranges worldwide that want a taste of the social, interactive Topgolf experience.
According to the NGF survey, 96 percent of current Topgolf guests find the Toptracer technology appealing. In addition, 43 percent say that Toptracer likely will drive them to visit more frequently.
“The NGF survey results are encouraging as we collaborate with our partners at PGA of America, PGA TOUR, LPGA and others to grow the game,” Anderson said. “Through Toptracer and other innovations such as Topgolf Crush, Topgolf Tour, Topgolf Swing Suite and more, we’re constantly