Operators are among the many who are succeeding despite the current economic environment.
The National Golf Foundation (NGF) is presenting the 8th annual Customer Loyalty Awards to managers of public golf facilities that received high customer approval ratings and most improvement in 2009. Awards were presented at the Golf Industry Show in San Diego, Calif., on February 10-11, 2010.
The Customer Loyalty Awards are based on surveys fielded through NGF’s Voice of Golfer Program. Facilities with the highest customer loyalty scores, and most improved facilities, as well as multi-course operators, are being recognized with these awards.
“Given that rounds played are flat and competition is fierce, many golf course operators are fighting back with ways to earn greater customer loyalty and higher wallet share,” says Ben Fowler who heads up NGF’s Voice of Golfer Program. “The operators we are recognizing this year are among the many who are succeeding despite the current economic environment.”
Award winners are presented below.
First category – Facilities with Highest Loyalty Scores
Premium (>$70) (1)
FarmLinks Golf Club, Sylacauga, Ala., Honours Golf: Winner
The Newport Dunes Golf Club, Port Aransas, Texas, KemperSports: runner-up
Peninsula Golf & Racquet Club, Gulf Shores, Ala., Honours Golf: runner-up
The Wilderness at Fortune Bay, Tower, Minn., KemperSports: runner-up
Kelly Plantation Golf Club, Destin, Fla., Honours Golf: runner-up
Standard ($40-$70)
Sand Creek Station Golf Club, Newton, Kan., KemperSports: Winner
Rock Creek Golf Club, Fairhope, Ala., Honours Golf: runner-up
Morro Bay (Calif.) Golf Course, County of San Luis Obispo: runner-up
Tunica National Golf and Tennis, Tunica Resorts, Miss., KemperSports: runner-up
Value (<$40)
Lake Spanaway Golf Course, Tacoma, Wash., Premier Golf Centers: Winner
West Seattle Golf Course, Seattle, Wash., Premier Golf Centers: runner-up
(1) Green fees are based on peak season weekend with cart.
Second category – Facilities with Most Improved Loyalty Scores (2008 to 2009)
Premium (>$70) (1)
Highland Park (Ill.) Country Club, KemperSports: Winner
Peninsula Golf & Racquet Club, Gulf Shores, Ala., Honours Golf: runner-up
Longbow Golf Club, Mesa, Ariz., OB Sports Golf Management: runner-up
Tijeras Creek Golf Club, Rancho Santa Margarita, Calif., OB Sports Golf Management: runner-up
Standard ($40-$70)
Goose Creek Golf Club, Leesburg, Va., KemperSports: Winner
Falls Road Golf Course, Potomac, Md., Montgomery County: runner-up
Pipestone Golf Course, Miamisburg, Ohio: KemperSports: runner-up
Northwest Golf Course, Silver Spring, Md., Montgomery County: runner-up
Third Category – Multi-course Operators
Management companies:
Honours Golf, Atlanta, Ga.: Winner
OB Sports Golf Management LLC, Scottsdale, Ariz.: Winner
Municipalities:
Decatur (Ill.) Park District: Winner
County of San Luis Obispo (Calif.) : runner-up
Baltimore (Md.) Municipal Golf Corporation: runner-up
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