A new study outlining the preferences and attitudes of today’s “serious golfer” was recently released, providing new insight into the habits of golfers. Conducted by Golf Datatech, LLC, the detailed study revealed that, even amid the current recession, 63 percent of serious golfers who read weekly golf publications plan to spend as much or more on golf equipment in 2009 as they did in 2008.

“This study is consistent with others we have conducted, in that serious golfers still plan on spending money on golf, even in a bad economy,” said John Krzynowek, co-founder of Golf Datatech.