Atomic Range will offer an immersive, technology-enhanced experience through game play and entertainment. It will span nearly seven acres, rise four stories and host 103 separate hitting bays when it opens in 2023. It will also include four bars, meeting space, and a 12,000-sq. ft. Astrocade.
A new golf-entertainment venue is set to join the Las Vegas skyline. Golden Entertainment, Inc. and Flite Golf & Entertainment are teaming to bring Atomic Range, a new 92,000-sq. ft. destination, to seven acres of land adjacent to The STRAT Hotel, Casino & SkyPod.
Pursuant to the terms of the agreement, Golden Entertainment will contribute seven acres of undeveloped real estate to Flite Golf and will share in the gross revenue generated by Atomic Range under a lease arrangement. Flite Golf will be responsible for all Atomic Range development and operating costs, which will leverage Flite Golf’s technology to provide entertainment for players of all ages and abilities.
Flite Golf has partnered with Century Golf, which has managed more than 500 golf facilities worldwide, to operate Atomic Range with development expected to break ground in Q2 2022 with a projected completion date by the end of 2023. Flite Golf’s construction costs are expected to be approximately $70 million and Atomic Range will create more than 500 new jobs.
“Since acquiring The STRAT, Golden has invested over $100 million in renovating the property and we are seeing a significant return on our capital investment,” said Charles Protell, President and Chief Financial Officer of Golden Entertainment. “Partnering with Flite Golf to develop Atomic Range will allow us to utilize our excess real estate adjacent to the STRAT to create a unique driver of visitation to our property that continues the redevelopment of the North Strip and investment in the City of Las Vegas.
“Flite Golf’s development experience, innovative technology and substantial equity commitment to Atomic Range makes them the perfect partner to develop this attraction,” he continued. “We are excited to provide this new golf experience to our guests at the STRAT, as well as Downtown visitors, convention attendees, guests at North Strip properties and Las Vegas locals.”
John Vollbrecht, Chief Executive Officer and founder of Flite Golf & Entertainment, said he looks forward to the partnership with Golden and launching its flagship property.
“As we sought to bring our next-generation golf technology to the entertainment capital of the world, it was clear that Golden Entertainment and The STRAT offered a common vision and premier location to maximize visitation to Atomic Range from guests seeking a new and unique golf entertainment experience,” Vollbrecht said.
Atomic Range will be a premier golf entertainment destination that offers an immersive, technology-enhanced experience through game play and entertainment. Atomic Range will span nearly seven acres, rise four stories and host 103 separate hitting bays when it opens in 2023. It will also include four bars, meeting space, and a 12,000-sq. ft. Astrocade.
C+RB reported on Topgolf—a similar venue—opening in Las Vegas in 2016.