Partnership offers advanced member benefits.
The National Club Association (NCA) and VCT Corporation have joined together in a strategic communications alliance in support of industry-wide education and enhanced member benefits for private clubs. This partnership is centered on a mutual commitment to support the interests and growth of private clubs by providing education, best practices and added value benefits to clubs and members.
NCA will be collaborating with VCT on the development and launch of a new version of the association’s member publication, NCA CONNECT. In addition, VCT will contribute to the development of NCA’s annual Trends & Issues: A Private Club Perspective publication, with a focus on changing demographics, dynamic member preferences, and how these factors impact clubs’ membership involvement and communication needs.
In conjunction with NCA, VCT will host a series of regional workshops, strategic communications webinars and customer success initiatives designed to help clubs maximize member engagement and satisfaction. These educational programs will discuss solutions that blend traditional and new communications methods designed to increase member retention and fulfillment, as well as a plan of action for addressing the next generation of private club members.
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