A survey conducted by the National Association for Catering and Events determined that overall catering and event revenues were better or significantly better compared to the same period in 2013, with corporate events showing the most growth.
Caterers and event planners are seeing robust growth so far in 2014, according to a survey conducted by the National Association for Catering and Events.
Nearly half of the respondents said that overall revenues were better or significantly better at this point in the year, compared to the same time period in 2013. And, more than half said that they were booking more events so far than in 2013.
Corporate events are showing the most growth, with 58.7% reporting that this year is performing better or significantly better in 2014. This compares to 42.4% who indicated that same level of growth for weddings, and 43.9% who indicated the same level of growth for other types of social events.
And corporate events were seen as having the greatest potential for growth for the rest of the year, according to 52.5% of the respondents, compared to 32.8% who cited weddings and 14.8% who cited other types of social events. “We are hearing anecdotally, and now quantifiably here in our survey, that this will be a record year for many in the catering and event industry,” said Bonnie Fedchock, executive director of the National Association for Catering and Events. “We think that this a mini-barometer of the overall economy and we are optimistic for a complete turnaround in our industry.”
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