The Charlotte, N.C. club’s initiative encouraged employees to submit creative illustrations of safe practices at work and at home. An “Abbey Road” takeoff reminded people to walk in pairs and look both ways before crossing a street. Also, Congressional Country Club in Bethesda, Md. presents a baby bib with the Congressional logo, and a handwritten note, to the member family of newborns.
(As featured in C+RB’s 14th Annual Ideas Issue, June 2020)
The Safety Committee at Myers Park Country Club in Charlotte, N.C. created a “Safety Selfie” contest as an initiative to spread awareness of safe practices both at work and at home.
Staff members from all departments were involved in the contest that spanned three months, helping to engage numerous team members to consistently keep safety top of mind. Staff members had six opportunities to submit “safety selfies,” and a winner was selected after each submission deadline. The submissions were also posted in various areas of the club so they could be seen frequently by employees.
The contest inspired creative submissions such as an “Abbey Road” takeoff that reminded people to walk in pairs and look both ways before crossing a street.
Emphasizing safety in this way has helped Myers Park lower its workers’ comp mod rating from 1.54 to 0.86 in three years, leading to serious savings in insurance premiums and in payments for medical expenses and lost work time.
You can’t ever start priming the new member pump too soon. That’s certainly the thought behind the Baby Bib program at Congressional Country Club (CCC) in Bethesda, Md. As soon as a new “Congo Kid” is born, members are encouraged to contact the club’s Director of Member Events with the child’s name and date of birth. As a congratulatory gift, CCC gift-wraps a baby bib with the distinctive Congressional logo, along with a handwritten note to the family, to pick up on their next visit to the club. The Director of Member Events then notifies the Director of Member Services, so the new arrival’s information is added to CCC’s member database.
All this adds up to a win-win-win: 1) the new Congo Kid is welcomed with his or her first piece of CCC swag; 2) with the new child in the member database, their growth and involvement in the club can be tracked and they can be welcomed into the Congo Kids program when they turn four; 3) Mom and Dad are thrilled to send in pictures of the baby wearing the bib, which then get published in the club newsletter and posted on the CCC website.