The company plans to enhance the member experience at the Mountain Lakes, N.J. club’s lakefront pool by elevating poolside food and beverage service as well as regular activities and programs. In addition, Bobby Jones Links will make changes in the historic clubhouse and strengthen the leadership and organizational structure of the club—including the hiring of a new General Manager and Membership/Event Sales Director.
Bobby Jones Links has been selected to manage Mountain (N.J.) Lakes Club, a private lakefront social club. This partnership marks the company’s fourth club management addition for 2022 and its first in New Jersey.
“We are thrilled to be working with Bobby Jones Links to elevate Mountain Lakes Club,” said Joe Scura, Board President, Mountain Lakes Club. “This is the first time in 108 years that the club has not been self-managed, so we did not make this decision lightly. We are confident that Bobby Jones Links will help achieve our goals to set us up for long-term sustainability and success.”
One area of focus for Bobby Jones Links at Mountain Lakes Club is the lakefront pool, which is the club’s hub of activity in the summer months. The management company will enhance the member experience here by elevating poolside food and beverage service as well as regular activities and programs, themed events and live entertainment.
In addition, Bobby Jones Links will make changes in the historic clubhouse, activating underutilized rooms, growing the private events business, and improving year-round programming to appeal to all members.
Lastly, the management company plans to strengthen the leadership and organizational structure of the club; this will be done through ongoing training and coaching with on-site associates, the appointment of a new General Manager and Membership/Event Sales Director, and the retention of existing employees with a strong knowledge of the club culture.
“Bobby Jones Links is honored to work with Mountain Lakes Club and have the opportunity to solidify it as the premier lakefront social club in northern New Jersey,” said Doug Hellman, President of Business Development. “We are looking forward to leveraging our expertise in building teams passionate about member service, delivering a consistent high-quality food and beverage experience, and creating an environment where members want to gather and socialize with friends.”
The historic 108-year-old club offers members year-round casual dining, tennis, aquatics, boating, social programming and bowling, as well as golf through reciprocal memberships with several nearby clubs. In addition, members enjoy a multitude of waterfront activities and amenities, including a private sand beach, fishing, kayaking and canoeing on the club’s namesake, Mountain Lake.