McMahon’s Strategic & Facility Planning
The secret to developing great clubs and keeping them that way is knowing and pursuing a club’s mission. Of course the mission or purpose has to be the right one. It must clearly define who a club serves, what it must provide, the desired quality and finally, what makes it unique in its marketplace. The mission is especially important in guiding a club’s board and manager in addressing facility improvements. A club must provide facilities with programs and operations that drive at least 50% of members to be not just ‘satisfied’, but to be ‘very satisfied’. This is no easy task, but McMahon Group has developed a way to do it, and it all begins with the Refresher. It’s the ‘cut through the red-tape’ approach to club strategic planning that with good input from a membership survey allows the club’s Board to set the strategic course to make important decisions strategically.
By spending just six weeks in doing the Refresher, the Board with McMahon’s planner clarifies its club’s mission, establishes the 3 or 4 most important goals (not 10 or 12) and then develops specific action plans for achieving each goal in the coming year.
The Facility Improvement Goal – It seems the facility goal always is a top priority in most club strategic plans as it can be such a game changer in driving club success. General managers across North America tell us over and over that providing the right facilities is the single most effective way to attract new members without using fire sales on member fees. Thus facility planning must start with strategic planning. They are not the same thing as McMahon’s new Refresher, as it identifies the need and ways to achieve club success in programs, recreation and objectives. This then opens the door on what facilities are needed to help achieve a club’s mission for success, in driving member usage in attracting and retaining membership and ultimately in building the right facilities.
McMahon’s Planning Process is simple, easy to complete and effective in getting membership approval. It begins with the Refresher strategic planning, then surveys the members to confirm Refresher strategies, especially in facilities and finally develops architectural solutions that are feasible and effective in achieving what existing and future members want and need to become ‘very satisfied’ with their club experience. This is the McMahon Way to refresh, survey and build facilities that has no equal in the private club world.
About McMahon Group
McMahon Group – The Source For Private Club Excellence™
McMahon Group is a private club strategic and facility planning firm composed of past club presidents, general managers, survey specialists and architects serving over 2,000 private clubs worldwide for 37 years. McMahon Group, as the leading innovators in the private club field, has won approval for over 2.5 billion in facility projects, created new clubs and worked with existing clubs in their quest to change with the times while also maintaining their respected traditions.