Coinciding with a recent renovation, the private Bedford, N.H., property has incorporated a new web campaign to highlight the lifestyle experiences available at the member-owned club.
With the recent renovation of member-owned Manchester Country Club in Bedford, N.H., the private property kept pace with its enhanced branding and launched a new website. Focusing on a more interpersonal experience online, Manchester CC has adopted its “Very” own campaign whereby lifestyle experiences such as golf, weddings and corporate events are highlighted.
From Very Distinctive, a remarkable golf experience, to Very Extraordinary, the perfect destination for your once-in-a-lifetime moment, to Very Refreshing, a relaxed atmosphere designed for sophisticated leisure, www.manchestercountryclub.com affords viewers an unblemished look at country club living at its finest.
“We have vastly improved our overall product to members and their guests and wanted our new website to reflect those magnificent changes,” said General Manager Brian Kelley. “Our website is our portal to the world and by refreshing our content along with implementing new and vibrant photos, we have clearly upgraded our presence.”
Events at Manchester Country Club are now previewed on the home page providing members with immediate access to see what’s happening at their club. It also gives a glimpse into what the club has to offer for prospective members.
“On our homepage below our slide show, we have four callout sections that correlate to our different target audiences, from special events, to golf and dining options making it extremely easy for users to navigate around our site,” said Joelle Creamer, director of sales and marketing.
Another feature is the “Manchester Connected” link, which integrates social media onto one page so users can access Facebook, Twitter and Pinterest in one area. “Further instilling trust in the user is our twitter feed which not only includes announcements from the Club, but testimony from some of our members,” added Creamer.
The member side to the new web site is also greatly improved. With quicker and easier access for navigation, members can now view pages that are of paramount interest to them: directories, calendars and account inquiries. For those wanting to schedule a wedding or special event at Manchester CC, an event form is easily accessible.
In 2013, Manchester Country Club completed an $8 million renovation project that included restoration and reorganization of MCC’s existing historic clubhouse resulting in a venue for weddings and special events and a premier New England country club updated with new amenities.